Senior Brand Manager - FMCG

Our client is a major actor in the FMCG with a worldwide presence.

Their constant attention towards consumers’ needs is at the foundation of their company policy, inspired by excellence in quality.

They take care to promote the professional and personal development of their human resources.

In order to further develop their activities, they are actively looking for a

Senior Brand Manager Benelux / Brussels

Main responsibilities

  • Understand brand and market dynamics and translate into growth strategies for the brand

  • Lead the development & execution of marketing strategies & plans for the brand to grow in volume & profit, and increase the long-term brand equity

  • Responsible for brand P&L including substantial A&P budgets, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of goals

  • Nurture effective working relationships with internal (local & international) and external stakeholders

  • Lead, motivate and develop a Jr. Brand Manager

  • Nurture an effective working relationship with Business Unit/SBU supporting service units and lead proper field execution of marketing strategies.

  • Lead, motivate and develop capabilities of the Brand Team (where applicable).

  • Understand and challenge media strategy, managing close relations with media agencies

Required profile:


  • Master degree preferably in economics/marketing

  • Minimum 6 years of successful experience in FMCG brand management ideally in Food

  • Passionate about brands & marketing

  • High energy, drive & creative

  • Strong analytical skills

  • Structured & organized

  • Ability to have a strategic overview

  • Strong communication skills & team player

  • Strong experience in working with and managing creative agencies

  • Result oriented

  • Fluent in English and French OR Dutch

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