Category & Promotion Manager (FMCG)

Our client is a major actor in the FMCG with a worldwide presence.

Their constant attention towards consumers’ needs is at the foundation of their company policy, inspired by excellence in quality. They take care to promote the professional and personal development of their human resources.

In order to further develop their activities, they are actively looking for a

Category & Promotion Manager


As Category & Promotion Manager, you will be responsible for the development of a cluster of customers in close collaboration with the KAM & for the national development of a category (portfolio & activity management) for the BeLux market.

Key responsibilities:

At category level:

  1. Define national activities grid according to specific business-need (promo, event, etc.) and aligned with brand plans

  2. Track category performance & analyze promo/activity efficiency

  3. Provide the guidelines for the in-store implementation (plano, field argu., etc)

  4. Provide support for sales argumentation for customer meeting

  5. Management of the A&P budget

At customer level:

  1. Identification of business opportunities for growth

  2. Performance analysis, monitoring & tracking (sell-in/out ) with the aim to understand key performance drivers, risks / challenges and opportunities

  3. Monitor the development of the customer plan. Pilot the tracking, overview of actionables and enable all information & tools needed are ready to implement the plan

  4. Compliance tracking of customer activities (follow up of activities, monitoring & analysis of the effectiveness, etc.)

  5. Offer management in line with the agreed customer plan.



  • Master in Sales/Marketing or other Business Field

  • Minimum 4 years of experience in a sales or trade marketing role

  • Knowledge of FMCG dynamics & understanding of the BeLux food retail environment

  • Category management expertise (promo, assortment analysis, planogram, etc.)

  • P&L management

  • Analytical skills from category & customer performances to financial dimension

  • Familiar with data management (Nielsen, GFK, etc.)

  • Skilled communicator, at ease with social interactions

  • Fluent in Dutch, French, English


Contact: Caroline de Strycker - Partner

PLATINIUM Executive Search

Avenue Franklin Rooseveltlaan 136 - 1050 Brussels - Belgium

Mobile +32 (0) 475 42 49 75 - Office +32 (0)2 626 96 51


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